Silver Hilsa and Hilsa roe (eggs) harvested from Gohira and Raipur along the Anwara coast of Chittagong are seeing a dramatic surge in nationwide sales through social media e-commerce channels operated by local youth entrepreneurs.
Despite local demand, online orders from various districts across Bangladesh have spiked, with Hilsa roe emerging as a high-value commodity selling at wholesale prices of 2,500 BDT per kg and retail rates reaching 2,800 BDT per kg. Young entrepreneur G.M. Moin Uddin from Gohira village reported selling over one ton of Hilsa and 200 kg of Hilsa roe to nearly 350 online clients this season. At the Gohira Chibatali landing ghat, Hilsa prices range from 800 BDT per kg for small sizes to 2,300 BDT per kg for 1.5 kg specimens. However, local boat owners and Anwara Senior Fisheries Officer Rashida Haq noted that elevated fuel costs for the 975 registered fishing trawlers, combined with inadequate courier infrastructure and adverse sea conditions, have driven up harvesting expenses—even as Chittagong targets 17,000 metric tons of Hilsa production for the 2026 season.
— Daily Best News Desk • Fearless in the search for truth
Reported by Staff Reporter • Edited by the Daily Best News desk. Send corrections to [email protected].
