Popular television and OTT actors Towsif Mahfub and Safa Kabir sparked wide curiosity across social media after a video surfaced showing them dressed in traditional Gaye Holud (pre-wedding turmeric ceremony) attire. Filmed at a scenic resort, Safa appeared in a multi-patterned yellow lehenga while Towsif wore a yellow Punjabi and kurti, surrounded by a festive crowd.

The viral video, which generated over 450,000 views within two days, was confirmed to be a commercial advertisement for a brand specializing in custom wedding apparel and design. The long-time friends and industry peers recently returned from a group vacation in Sylhet, where Towsif celebrated his birthday on October 27 alongside his wife, Safa Kabir, Mumtaheena Chowdhury Toya, and Sayed Zaman Shawon.