The announcement was made during a press conference held at the Bangladesh Tourism Board conference room on Saturday (September 26, 2026). Aligned with UN Tourism's global theme, "Tourism in Future through Digital Transformation and Artificial Intelligence," the awards will recognize individuals, enterprises, and initiatives demonstrating excellence in sustainable development, digital innovation, AI integration, and cultural heritage preservation. The celebrations will commence on September 27 with a public rally, a cycle procession, and guided city tours for underprivileged children organized by the Bangladesh Parjatan Corporation. The week's highlights include stakeholder dialogues, a diplomatic exchange with foreign envoys on September 30, and a grand finale on October 3 at the Bangladesh-China Friendship Conference Centre featuring 12 thematic exhibition stalls alongside the formal presentation of the awards.