Hollywood actress Sydney Sweeney has drawn widespread attention and criticism over her appearance in a newly released advertisement for sports trading app Novig.

In the campaign, Sweeney poses alongside various sports equipment in revealing attire and artistic body paint. Scenes feature footballs, basketballs, hockey nets, and other athletic gear while highlighting the app's focus on sports trading.

In a statement, Sweeney addressed the concept behind the campaign, noting that the objective was to present a lighthearted and engaging idea. "The idea was very simple—to cut through all the noise and distraction and keep the focus entirely on sports. It was brought to life through confidence, humor, and fun," she said.

In the advertisement, Sweeney challenges viewers regarding their sports knowledge before posing across various athletic setups, including wearing stylized sports gear such as a hockey goalie mask, football pads, and a Novig jersey. At one point, while posing near a billiards table, she quips, "You can't trade this. I just look good here."

Novig launched nationwide across the United States last month under a federally regulated framework, catering to users aged 21 and older by integrating financial exchange mechanics with sports wagering. In the ad, Sweeney clarifies that the platform excludes betting on non-sporting events such as politics or conflicts.

This campaign marks the latest in a series of high-profile brand engagements for Sweeney. Earlier this year, she launched her lingerie line, Syrn, featuring bold promotional videos, and starred in an American Eagle denim campaign that previously generated online debate over its wordplay.

On the film front, Sweeney is set to appear in The Housemaid's Secret, the sequel to The Housemaid. She previously starred in the romantic comedy Anyone But You, which achieved major commercial success by grossing nearly $400 million globally. Her upcoming projects also include Netflix's Gundam adaptation and Studiocanal's The Custom of the Country.